What's new in CRM

03.08.2010 Lanyon and Serenata to provide hotel sales with complete visibility into corporate spend and RFP activity

New product integration between Lanyon RFP and Serenata NetHotel Sales completes view of corporate spend to include both real PMS production and RFP bid rates and bid status.

03.03.2010 Dorchester Collection Selects Serenata NetHotel CRM and Serenata @mail

Serenata IntraWare GmbH to implement chain-wide Customer Relationship Management plus the leading e-marketing solution @mail for the luxury hotel group.

26.02.2010 @mail at the Ramada Park Hotel Geneva

Professional and personalized reservation confirmations directly to the Customer's Smartphone

08.10.2009 How the Serenata CRM solution is optimizing business processes at Dorint Hotels & Resorts

The latest SMART report features an interview with Ms Elke Schade, Managing Director of Dorint Hotels & Resorts, about implementing Serenata CRM at the hotel group and how the solution supports the Dorint Loyalty Program.

19.08.2009 Serenata IntraWare featured in the latest Edition of the Hospitality Smart Report

Regain control of your business. See how Serenata CRM can help you to rebuild market share to weather current market.