CRM Reporting

NetHotel CRM Reporting supplements the Serenata NetHotel Customer Relationship Management suite with an online reporting tool specifically targeted to analyzing your customer data. A set of ready-made reports covers all corners of your CRM solution and provides answers to your most important questions such as:

• Who are our customers? What is their geographic (nationalities, countries, states, cities, languages) and demographic (age group, gender) profile?
• What are their likes and their dislikes? What are the preferences of our guests? What makes them come to our hotels? What are their spending patterns, their cultural likes, etc?
• How is the quality of our profiles and what can we do to enhance it? Frequently, CRM strategies fail for lack of information on profiles, even with frequent guest profiles.

NetHotel CRM Reporting provides answers to all these questions, from a statistical overview of available data to a detailed analysis of spending patterns and guest preferences.