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www.serenata.com | 07.02.2012

Business Intelligence & Data Analytics

Querying and analyzing the centralized information ensures quick and efficient reporting and provides a clear picture of company-wide productivity and other crucial figures. The combination of past, current, and future data provided by the central database opens the door for any kind of analysis required for evaluating and controlling the development of a hotel group.

  • Single or multi-property reporting
  • Graphical dashboards and customizable reports
  • Analysis of occupancy %, ADR, revenue, RevPAC and RevPAR
  • Forecasting
  • Full guest CRM reporting (best guests, defectors, cross-selling opportunities)
  • Email campaign analysis and reporting
  • Daily, month-to-date (MTD) and year-to-date (YTD) views of data
  • Integration with leading PMS/CRS
  • Native Excel integration (no need to export to Excel)
  • Automatic report delivery via email (daily, weekly, monthly or other)