Welcome

Serenata IntraWare GmbH is the leading provider of electronic marketing and CRM solutions within the hospitality industry.  Our products Serenata @mail® and Serenata NetHotel® will help you maximize sales and profits. As a strategic partner we can assist you in reducing operational cost by integrating your existing PMS and CRS landscape.

With @mail, Serenata offers a cost-effective e-marketing solution that allows the direct sending of colorful and content-rich email confirmations, pre-arrival emails, thank you letters and customer satisfaction surveys. @mail documents bear your message and branding, are completely personalized to the individual guest and come straight out of your Front Office, SPA, Sales & Catering or CRS system. Unlike other systems in the field, Serenata @mail does not require a third-party interface (to the PMS, CRS, etc.) and there is no need to share sensitive data with external providers.

Using Serenata NetHotel CRM, hotel groups can centralize their databases and implement a highly sophisticated profile management process by synchronizing vital guest data across the PMS and CRS systems in use. Using this professional CRM solution, you can implement a guest preference portal on your website, establish loyalty and guest recognition programs, improve your overall profile quality, analyse guest behavior and business trends and run powerful marketing campaigns.

The result is new revenue captured, a more loyal and expanded customer base, an increased return on investment and measurable electronic marketing

Based in Munich, Germany, with a strong international focus, Serenata has acquired a high level of competence and performance over the past 13 years. Many leading international hotel chains, such as Four Seasons, Lindner Hotels & Resorts, Leading Hotels of the World, Kempinski, Mövenpick, Taj, Dorint or Red Roof Inns have chosen to work with Serenata solutions and rely on our expertise.