Meet our clients
More than 1,500 hotels, resorts and hospitality properties in 20 countries have chosen the Serenata product offering to serve as their centralized CRM and electronic marketing platform. Our clients represent a broad range of leading independent and international chain hotels, resorts and palaces. Meet some of our clients:
Client:
Red Roof Inn Hotels
United States of America
Over 345 hotels – one vision – powered by Serenata CRM
Red Roof’s first inn opened in Columbus, Ohio. It was 1973 and room rates were just $8.50 a night. It was founded by James R. Trueman, a Columbus builder and contractor (with a passion for driving race cars in his spare time.) He believed, like many of our guests, in simplicity and economy without giving up quality. He focused on the meaning of value — good, clean comfortable rooms, a friendly, attentive staff and charging less for it.
Red Roof today
Today, Red Roof has 345 inns with over 40.000 rooms in 36 states, employs over 6,000 people and serves millions of guests each year.
The hotel group is using the entire NetHotel CRM solution, including NetHotel Profile Management, Campaign Management, Loyalty Module, Business Intelligence, and Sales Force Automation. More than 4 million guest profiles with 500.000+ ReadiCard loyalty members are managed in NetHotel CRM. The Serenata integration platform enables complete PMS and CRS integration.
Client:
Taj Hotels and Palaces
India
Asia’s largest and finest hotel company – powered by Serenata CRM
The Indian Hotels Company Limited (IHCL) and its subsidiaries are collectively known as Taj Hotels Resorts and Palaces and is recognised as one of Asia's largest and finest hotel company. Incorporated by the founder of the Tata Group, Mr. Jamsetji N. Tata, the company opened its first property, The Taj Mahal Palace Hotel, Bombay in 1903. The Taj, a symbol of Indian hospitality, completed its centenary year in 2003.
Taj Hotels Resort and Palaces comprises more than 70 hotels in 45 locations across India with an additional 15 international hotels in the Malaysia, United Kingdom, United States of America, Bhutan, Sri Lanka, Africa, the Middle East and Australia.
Client:
Lindner Hotels and Resorts
Germany
www.lindner.de
Lindner Hotels. Not just better. But different – powered by Serenata CRM
32 four-star and five-star-hotels and resorts in Germany, Austria, Switzerland & Spain with more than 4000 rooms.
Prestigious business addresses, luxurious wellness oases and sophisticated golf and sport hotels. Variety is the spice of life as far as Lindner Hotels & Resorts and its guests are concerned.
The service: hearty and pleasantly straightforward.
The concepts: unusual and innovative. Individual and personal. Fully supported by Serenata CRM.
Client:
Dorint Hotels and Resorts
Germany
www.dorint.de
Welcome to the versatile world of Dorint Hotels & Resorts powered by Serenata CRM
The Dorint brand stands for congeniality, a warm and welcoming atmosphere and consistent quality. Each and every one of the staff members lives these values every day. Every Dorint hotel has something unique to offer you. We do everything possible to provide you with the best service, highest quality and the most personal attention.
Serenata delivers the CRM technology behind to reflect the business processes including Profile Management, Loyalty (Dorint) Card Management, Campaign Management, Central Reporting, Sales Force Automation and the complete Trust CRS, IBE and Micros-Fidelio PMS integration.
Client:
Radisson Edwardian Hotels
United Kingdom
www.radissonedwardian.com
Radisson Edwardian Hotels – powered by Serenata CRM
Radisson Edwardian Hotels is a collection of luxury hotels in central London and Heathrow and Manchester. The hotels provide luxury without pretension. Individually designed rooms, the latest technology, new meeting spaces, chic restaurants and bars and service that focuses on every detail of the stay.
Radisson Edwardian has been leveraging the entire Serenata CRM product range for 10 years.
Client:
The Leading Hotels of the World
United States of America
www.lhw.com
The Leading Hotels of the World – powered by Serenata
The Leading Hotels of the World, Ltd. is the prestigious luxury hospitality organization representing more than 450 of the world’s finest hotels, resorts and spas. Headquartered in New York City, the company maintains a network of 25 regional offices in key cities around the world.
Client:
The plc – Private Label Company
United States of America
www.theplc.com
The PLC and Serenata – a strong combination
The PLC empowers the finest hotels around the world to maximize their brand recognition and realize their full sales potential.
As a joint venture between The Leading Hotels of the World, Ltd. and Trust International, The PLC has extensive experience and resources to take your company to the forefront of an increasingly competitive marketplace.
The PLC provides consulting and sales services on top of the Serenata CRM environment to maximize your ROI.
Client:
Four Seasons Hotels and Resorts
Canada
www.fourseasons.com
Four Seasons Hotels and Resorts – Guest communication from Opera PMS powered by Serenata
Four Seasons is one of the world's leading operator of luxury hotels and resorts. The hotel portfolio comprises more than 80 of the finest hotels in the world.
Four Seasons is dedicated to perfecting the travel experience through continual innovation and the highest standards of hospitality. From elegant surroundings of the finest quality, to caring, highly personalised 24-hour service, Four Seasons embodies a true home away from home for those who know and appreciate the best. The deeply instilled Four Seasons culture is personified by its employees – people who share a single focus and are inspired to offer great service.
Client:
Kempinski Hotels
Geneva
www.kempinski.com
Kempinski Hotels – Guest communication from Opera PMS powered by Serenata
Founded in Germany 111 years ago, Kempinski Hotels has long reflected the finest traditions of European hospitality. Today, as ever, Kempinski is synonymous with distinctive luxury.
Located in many of the world's most well known cities and resorts, the Kempinski collection includes hotels in the grand manner, pace-setting modern establishments and older hotels of individual charm. All blend gracefully into their surroundings and offer luxurious accommodation, superb cuisine and unrivalled facilities - complemented by impeccable service.
Client:
Shangri-La Hotels and Resorts
Hong Kong
Shangri-la – Guest communication from Opera PMS powered by Serenata
Shangri-la Hotels and Resorts, the world’s leading Asia-based luxury hotel group, welcomes business and leisure travellers with award-winning Asian hospitality.
The group comprises 64 deluxe hotels and resorts in key cities in Asia and Middle East, with new properties under development in Europe and North America
Client:
Mövenpick Hotels and Resorts
Switzerland
Mövenpick Hotels – Guest communication from protel PMS powered by Serenata
Mövenpick Hotels & Resorts, an upscale hotel management company with 12,000 employees, is represented through over 90 hotels existing or under construction in 26 countries with a concentration in its core markets of Europe, Africa, the Middle East and Asia. The international hotel group with roots in Switzerland is expanding and has a stated objective of increasing its hotel portfolio to 100 by the year 2010. With two hotel types, business and conference hotels, as well as holiday resorts, Mövenpick Hotels & Resorts has clearly positioned itself in the upscale segment
Client:
Worldhotels
Germany
WORLDHOTELS – Integration powered by Serenata
WORLDHOTELS is the largest and most established Europe based global group for individual and independent hotels as well as regional hotel brands. WORLDHOTELS offers business and leisure travellers a wide choice of about 500 individual accommodation options in more than 300 destinations worldwide in three distinct Collections – Deluxe, First Class, and Comfort.
Client:
InterContinental Hotels & Resorts
Germany
www.intercontinental-online.com
InterContinental Hotels – Genuine luxury is a genuine experience
For over 60 years InterContinental Hotels & Resorts has been a byword for stylish travel, first-class hotels, perfect service and award-winning restaurants. With more than 150 unique hotels in over 60 countries, InterContinental Hotels & Resorts is one of the world´s leading luxury hotel chains.
The Hotel Brand is based on constantly striving to offer guests an unforgettable and unique experience that enriches their lives and broadens their horizons. InterContinental Hotels & Resorts offers service and comfort tailored to international business travellers. The primary focus is on maintaining the sensitive balance between expectations of luxury and an authentic local experience, making our guests´ stay a pleasure.
