What's new in CRM

30.09.2010 Guest Service Deluxe: Serenata's CRM and e-Marketing products featured in Hospitality Inside

The popular online information magazine and news bulletin for the hospitality industry presents Serenta's new campaign management and guest survey option.

10.09.2010 The Holiday Inn Munich - City Centre banks on Serenata @mail as the leading e-marketing solution for the hospitality industry

Personalized email correspondence with guests reduces costs and increases customer loyalty.

03.08.2010 Lanyon and Serenata to provide hotel sales with complete visibility into corporate spend and RFP activity

New product integration between Lanyon RFP and Serenata NetHotel Sales completes view of corporate spend to include both real PMS production and RFP bid rates and bid status.

03.03.2010 Dorchester Collection Selects Serenata NetHotel CRM and Serenata @mail

Serenata IntraWare GmbH to implement chain-wide Customer Relationship Management plus the leading e-marketing solution @mail for the luxury hotel group.

26.02.2010 @mail at the Ramada Park Hotel Geneva

Professional and personalized reservation confirmations directly to the Customer's Smartphone