Neue Dorint Hotel GmbH Selects Serenata Product Suite as the New CRS and CRM Solution for all Hotels - 02/2009
The German hotel group Neue Dorint GmbH has ordered the central Customer Relationship Management (CRM) solution of Serenata IntraWare for all hotels, at the same time integrating Trust|Voyager CRS with the Property Management Systems of the hotel via Trust|Connect.
Munich, February 2009 - The German hotel group Neue Dorint GmbH has ordered the central Customer Relationship Management (CRM) solution of Serenata IntraWare for all hotels, at the same time integrating Trust|Voyager CRS with the Property Management Systems of the hotel via Trust|Connect. Thanks to the Two-Way-Integration of CRM and CRS, a central profile lookup and thus chain-wide guest recognition is enabled both from the hotel properties as well as on CRS level.
Neue Dorint GmbH has opted for the complete CRM solution for Central Profile and Customer Relationship Management, including Campaign Management and Web Reporting. Additionally, the hotel group is introducing Serenata NetHotel Loyalty; which will support the customer loyalty system. Thanks to the seamless integration with Trust|Voyager CRS, qualified guests will not only be recognized in the individual Dorint hotels but also in the central reservation office. The online profile lookup directly from Trust|Voyager Office enables the staff at the central reservation office to access detailed customer information and forward it to the PMS with the guest reservation.
Rainer Schäfer, Division Manager Controlling, IT & Reporting at Neue Dorint GmbH, explains: "Roughly two years after starting afresh, Dorint Hotels & Resorts is full on target. A main objective of repositioning the hotel group was to build lasting relationships with our customers. In this context, the functionality of the Serenata CRM solution proved to be most convincing, especially combined with the professional two-way-integration with Trust|Voyager CRS. The central guest information is quickly accessible and available on all booking levels, a marked added value in comparison to the traditional islands of information."
Klaus Kirchhoefer, Serenata's Director International Sales summarizes: "We are very pleased to have won Neue Dorint GmbH for our CRM product and the integration with Trust. Serenata has developed into the international market leader in CRM technology and integration services. The central data warehouse at Neue Dorint GmbH and the complete integration of all subsystems is a guarantor for the successful customer-centered business strategy of the hotel group. In addition to the actual guest recognition, this includes an increase of customer loyalty and targeted marketing strategies."
The integrated Serenata CRM and CRS solution offers further benefits. Dorint ensures rate parity and last-room availability for all reservations and across all channels. At the same time, the system optimizes the quality of central profiles, since profiles are filtered and only qualified profiles are promoted and stored in the Central Profile database. Among other things, a complete set of integrated automatic profile integrity rules prevents duplicate profiles.
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About Neue Dorint GmbH
Based in Cologne, Germany, Neue Dorint GmbH runs 37 hotels across Europe through its Dorint Hotels & Resorts chain. Around 3,500 employees in Austria, Belgium, the Czech Republic, Germany, the Netherlands, Spain and Switzerland ensure a perfect stay, every time. Business guests and holidaymakers can expect excellent service and a warm welcome. Dorint Hotels & Resorts is one of the leading hotel chains on the German market. www.dorint.com
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About Serenata IntraWare
Munich-based Serenata IntraWare GmbH has established itself as a leading provider for central IT solutions in the hotel industry. With the aim to transform data into knowledge, Serenata integrates its products with existing PMS systems seamlessly. The core element is the management information system for hotel chains, Serenata NetHotel. By means of a central data warehouse and the use of Internet technology, data is centrally analyzed, and the foundation for new markets is created. With NetHotel, Serenata offers a Customer Relationship Management (CRM) solution, which enables hotel chains to develop a customer-centric business strategy. Through strategic cooperation with prominent IT partners, Serenata increases its competence as the main contact for central user-solutions from a sole provider.
