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www.serenata.com | 09.09.2010

Campaign Management

NetHotel Campaign Management enables the Sales, Marketing, and Management team of the hotel chain to plan, assess, and execute targeted marketing initiatives to selected customer segments. It is ideal for any kind of campaign and is fully integrated with Central Profile management and with Sales Force Automation.

  • Customer Communication Control Module
  • Email Marketing, automatic email generation, pre-arrival, post stay communication
  • HTML-Email integration
  • Dynamic Email content / smart formatting
  • Web based text editor for easy editing of HTML documents
  • ROI tracking against real PMS production
  • Google Analytics integration