Central Profile Management

With Serenata NetHotel CRM, hoteliers can drive an individual CRM strategy, including guest profile management, guest recognition programs, business performance management and highly targeted campaigns to drive demand and improve the bottom line.

• Guest, company and agent profile management
• Guest preferences management
• Tasks and activity management
• Database management (de-duping, merge records)
• Automated promotion tools to identity best guests, agents and companies
• Enhanced Profile Hygiene and Third Party integration (e.g. Address Doctor)
• Integrated Web Portal / Customer Preference Portal for member guests
• Database Email Marketing services
• Integrated Profile Distribution / Online Lookup with leading CRS including Trust International, SynXis, SoftBrands and Pegasus and PMS systems including fully certified two-way OXI interface to Opera, direct Fidelio V6 and 7 integration, Softrands Epitome, Amadeus Starlight, Brilliant and others.