Serenata proudly presents
We are happy to present the following hotel brands which have identified Serenata's CRM solution to be an important loyality and revenue driver.
Client:
Red Roof Inn Hotels
United States of America
Over 345 hotels – One Vision – powered by Serenata CRM
Red Roof’s first inn opened in Columbus, Ohio. It was 1973 and room rates were just $8.50 a night. It was founded by James R. Trueman, a Columbus builder and contractor (with a passion for driving race cars in his spare time.) He believed, like many of our guests, in simplicity and economy without giving up quality. He focused on the meaning of value — good, clean comfortable rooms, a friendly, attentive staff and charging less for it.
Red Roof today
Today, Red Roof has 345 inns in 36 states, over 40.000 rooms and employs over 6,000 people and serves millions of guests each year. NetHotel Profile Management, Campaign Management, Loyalty Module, Business Intelligence, Sales Force Automation fully deployed. More than 4 millions of guest profiles with 500.000+ ReadiCard loyalty members are managed in NetHotel CRM. Full PMS and CRS integration via the Serenata Integration Platform.
Client:
Taj Hotels and Palaces
India
Asia’s largest and finest hotel company – powered by Serenata CRM
The Indian Hotels Company Limited (IHCL) and its subsidiaries are collectively known as Taj Hotels Resorts and Palaces and is recognised as one of Asia's largest and finest hotel company. Incorporated by the founder of the Tata Group, Mr. Jamsetji N. Tata, the company opened its first property, The Taj Mahal Palace Hotel, Bombay in 1903. The Taj, a symbol of Indian hospitality, completed its centenary year in 2003.
Taj Hotels Resort and Palaces comprises more than 70 hotels in 45 locations across India with an additional 15 international hotels in the Malaysia, United Kingdom, United States of America, Bhutan, Sri Lanka, Africa, the Middle East and Australia.
Client:
Lindner Hotels and Resorts
Germany
www.lindner.de
Lindner Hotels – Not just better. But different – powered by Serenata CRM
32 four- and five-star-hotels and resorts in Germany, Austria, Switzerland & Spain with more than 4000 rooms.
Prestigious business addresses, luxurious wellness oases and sophisticated golf and sport hotels. Variety is the spice of life as far as Lindner Hotels & Resorts and its guests are concerned.
The service: hearty and pleasantly straightforward.
The concepts: unusual and innovative. Individual and personal fully supported by Serenata CRM.
Client:
Dorint Hotels and Resorts
Germany
www.dorint.de
Welcome to the versatile world of Dorint Hotels & Resorts powered by Serenata CRM
The Dorint brand stands for congeniality, a warm and welcoming atmosphere and consistent quality. Each and every one of the staff members lives these values every day. Every Dorint hotel has something unique to offer you. We do everything possible to provide guests with the best service, highest quality and the most personal attention. And Serenata deliver the CRM technology behind to reflect the business processes including Profile Management, Loyalty (Dorint) Card Management, Campaign Management, Central Reporting, Sales Force Automation and fully Trust CRS, IBE and Micros-Fidelio PMS integration.
Client:
Radisson Edwardian Hotels
United Kingdom
www.radissonedwardian.com
Radisson Edwardian Hotels – powered by Serenata CRM
Radisson Edwardian Hotels is a collection of luxury hotels in central London and Heathrow and Manchester. The hotels provide luxury without pretension. Individually designed rooms, the latest technology, new meeting spaces, chic restaurants and bars and service that focuses on every detail of the stay.
Radisson Edwardian leverages the entire Serenata CRM suite since 10 years.
