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Das CRM der nächsten Generation

May 6, 2019

von Mikael Fries, VP Sales Excellence Woher kommt CRM? Die Geschichte der Customer Relationship Management (CRM) -Software, dem Kundenbindungsprogramm schlechthin, reicht zurück bis in die 80iger Jahre des 20. Jahrhunderts, als bereits erste Versuche gemacht wurden, um digitale Rolodex- und Datenbank-Marketinglösungen zu entwickeln. In den 90er Jahren begannen verschiedene Anbieter schließlich fortgeschrittene Lösungen zur Verwaltung...

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Next Generation CRM

May 6, 2019

by Mikael Fries, VP Sales Excellence Where does CRM come from? The history of Customer Relationship Management (CRM) software is long with roots in the 1980s where early attempts were made to create digital Rolodexes and database marketing solutions. Later in the 1990’s various vendors started building more advanced contacts management solutions that later transformed...

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Serenata CRM announces industry leading integration with protel On-Premise and protel Air

March 7, 2019

Munich/Germany, March 7, 2019 – Serenata CRM, the specialist for customer relationship management (CRM) and  digital marketing, and protel hotelsoftware GmbH, which offers cloud-based advanced property management systems (PMS), today announced the industry’s most advanced 2-way integration between protel On-Premise and protel Air. Established in 2018, the technology partnership between Serenata CRM and protel has...

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ITB BERLIN 2019: SERENATA CRM INNOVATES WITH SIMPLIFIED CAMPAIGN MARKETING SOLUTION FOR THE HOTEL INDUSTRY

March 6, 2019

Ready-to-use within 15 days and 20+ years of hospitality experience in its DNA—the new Serenata Easy Campaign Manager At ITB Berlin 2019, Serenata CRM, a NextGuest company and specialist for CRM and e-marketing, will unveil its new Easy Campaign Manager. The easy to use, yet powerful solution allows personalized and GDPR-compliant campaigning and performance tracking....

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SERENATA CRM PARTNERS WITH IGNITIONONE

December 17, 2018

IGNITIONONE PARTNERS WITH SERENATA CRM TO CREATE A ONE-STOP SUITE OF CUSTOMER INTELLIGENCE TOOLS FOR MARKETERS Leading CRM Provider to Leverage IgnitionOne’s Customer Intelligence Platform to Enhance Peoplebased Marketing at Scale IgnitionOne, a leading global marketing technology and data analytics provider, today announced a partnership with Serenata CRM, a leading provider of CRM solutions for...

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