As a result, Trump Hotels’ guests are now offered an enhanced and personalized guest experience from the time they book at check-in and throughout their entire stay. Instead of having to rely on a multitude of third-party vendors and disparate data islands, Trump Hotels is now able to access Serenata’s fully integrated campaign management system and is empowered to execute scheduled marketing campaigns as well as ad hoc promotions, track results, and continuously optimize success metrics. There is a seamless profile flow, and guest recognition is fully available across all touchpoints.
“Serenata made our CRM implementation effortless. We could not be more pleased with our newly integrated systems. Trump Hotels is now able to view guest profiles through the lens of data analytics and send more dynamic and personalized guest communications across all touch points. The loyalty schema for the Trump Card program has been taken to a new level with the seamless integration of the SynXis IBE and CRO, the guest member portal and Serenata’s loyalty engine. The result is a flawless redemption experience for all Trump Card Members.” -Sarah Koves, VP Marketing at Trump Hotels