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With a reputation for applying forward-thinking digital marketing solutions to the industry's most pressing needs, HEBS Digital is an invaluable part of the landscape for hoteliers. Having built a thriving business on search engine optimization, HEBS Digital has met a variety of changes with inventive, flexible strategies scaled to fit a massive array of client needs. At the heart of HEBS' success are a number of key digital marketing specialties, all of which are considered to be part of an evolving practice.
Proactive SEO recommendations and content marketing drive bookings. With an ongoing plan and sophisticated benchmarking tools, we keep your property’s strategy up to date on the over 500 algorithm updates per year.
We are a Google Premier Partner and have been actively creating & managing travel/hotel SEM campaigns since 1997. Our Team of 40+ Google AdWords qualified employees to keep you competitive in search and align campaigns with SEO.
Through the balanced utilization of CRM data and Intent Data points, we “make the most” of past, present, and future customer data to generate the highest number of bookings and returns and ultimately reach your best guest. Smart Data Marketing allows us to serve real-time rates or tailored seasonal messaging to guests that have already shown interest in traveling to a particular destination.
—Through Meta Search marketing on Google and TripAdvisor, hoteliers can level the playing feed with OTAs and the likes of Airbnb to drive potential guests to book direct for a hotel stay.
Content marketing is all about getting the right content to the right user at the right time. Create relationships with customers and potential customers by producing content that adds value to their lives, and in doing so encourage customers to book direct across the web, blog, and social media channels. As brand touchpoints expand well beyond the website, the creation and distribution of distinct, consistent content becomes essential to ensure the brand website is the hotel’s primary distribution channel.
Social media has become increasingly important as a way to build a brand and engage with past, current, and potential guests. As consumers spend more time on social media throughout the travel planning journey, hotels can take advantage of this channel to increase reach and amplify the brand message to support a fully-integrated digital marketing strategy.
With so many platforms to optimize and manage, hospitality social media has become a full-time job. We are here to help ensure that your social media efforts align with the latest trends and best practices.