International Hospitality Press For Serenata

Developments, Partnerships and More

Serenata regularly receives international hospitality and technology press, ranging from coverage of case studies to new partnerships. Discover what's been written about our agency, and learn about our latest innovations.

Serenata CRM: Cooperation with Fastbooking (DE)

München, 10. April 2018 - Serenata CRM, der Spezialist für Customer Relationship Management (CRM) und E-Marketing, und der Anbieter von E-Commerce-Lösungen, Fastbooking, kooperieren. Ziel der Zusammenarbeit ist es, über nahtlose Lösungen das Direktbuchen von Hotels zu verbessern. Die Kooperation der Branchenexperten bietet der Hotellerie E-Commerce und CRM aus einer Hand, um den qualifizierten Traffic und damit die Direktbuchungen auf den Websiten der Hotels zu steigern.

Serenata CRM announces partnership with protel

Munich/Germany, April 23rd, 2018 - Serenata CRM, the specialist for customer relationship management (CRM) and E-marketing, and protel hotelsoftware GmbH, which offers cloud-based advanced property management systems (PMS), will be collaborating in future. The technology partnership will make the software components of both companies available to customers as an integrated, standardized solution. It will unlock new opportunities for progress and innovation in the national, international, and global hotel industry market, which is undergoing constant change.

Serenata CRM is partnering with MEININGER Hotels

Munich/Germany, October 01 2018 - Serenata CRM, the specialist for customer relationship management (CRM) and E-marketing, and Berlin-based MEININGER Hotels will be working together in future. Within the framework of this partnership, the MEININGER Group will be using the multiple award-winning Serenata CRM Suite for its B2C activities. For its B2B activities the rapidly expanding hotel group - which is also active in the hostel segment - will also be using Serenata’s Business CRM, which can be integrated into the CRM Suite through an add-on application.