International Hospitality Press For Serenata

Developments, Partnerships and More

Serenata regularly receives international hospitality and technology press, ranging from coverage of case studies to new partnerships. Discover what's been written about our agency, and learn about our latest innovations.

Serenata CRM announces industry leading integration with protel On-Premise and protel Air

Munich/Germany, March 7, 2019 − Serenata CRM, the specialist for customer relationship management (CRM) and  digital marketing, and protel hotelsoftware GmbH, which offers cloud-based advanced property management systems (PMS), today announced the industry’s most advanced 2way integration between protel On-Premise and protel Air. Established in 2018, the technology partnership between Serenata CRM and protel has resulted in a robust, fully integrated, and standardized solution for the hospitality industry. 

ITB Berlin 2019: Serenata CRM Innovates with Simplified Campaign Marketing Solution for the Hotel Industry

Munich/Berlin, Germany, March 6, 2019—At ITB Berlin 2019, Serenata CRM, a NextGuest company and specialist for CRM and e-marketing, will unveil its new Easy Campaign Manager. The easy to use, yet powerful solution allows personalized and GDPR-compliant campaigning and performance tracking. Prebuilt campaigns enable teams to jump-start personalized online marketing without needing specific skills. Serenata CRM’s latest innovation delivers online marketing essentials at an attractive entry price, is ready-to-use within 15 days, and lowers CRM entry barriers.

Serenata CRM partners with IgnitionOne (EN)

NEW YORK, NEW YORK, December 17th, 2018 — IgnitionOne, a leading global marketing technology and data analytics provider, today announced a partnership with Serenata CRM, a leading provider of CRM solutions for hoteliers. Through this partnership, Serenata CRM will leverage IgnitionOne’s real-time customer scoring technology to enhance its existing solution that ties together all touchpoints of the guests’ journey into one central experience platform.

Serenata CRM und IgnitionOne besiegeln Partnerschaft (DE)

München/New York, NY, 17. Dezember 2018 - IgnitionOne, ein weltweit führender Anbieter von Marketing-Technologie und Datenanalyse, und Serenata CRM, der führende CRM-Spezialist für die internationale Hotellerie, haben ihre Zusammenarbeit vereinbart. Im Rahmen der neuen Partnerschaft wird Serenata CRM die Echtzeit-Kunden-Scoring-Technologie von IgnitionOne nutzen. Über die Customer Intelligence-Plattform wird so das People Based Marketing auch im Web optimiert.

Serenata CRM is partnering with MEININGER Hotels

Munich/Germany, October 01 2018 - Serenata CRM, the specialist for customer relationship management (CRM) and E-marketing, and Berlin-based MEININGER Hotels will be working together in future. Within the framework of this partnership, the MEININGER Group will be using the multiple award-winning Serenata CRM Suite for its B2C activities. For its B2B activities the rapidly expanding hotel group - which is also active in the hostel segment - will also be using Serenata’s Business CRM, which can be integrated into the CRM Suite through an add-on application.

Serenata CRM announces partnership with protel

Munich/Germany, April 23rd, 2018 - Serenata CRM, the specialist for customer relationship management (CRM) and E-marketing, and protel hotelsoftware GmbH, which offers cloud-based advanced property management systems (PMS), will be collaborating in future. The technology partnership will make the software components of both companies available to customers as an integrated, standardized solution. It will unlock new opportunities for progress and innovation in the national, international, and global hotel industry market, which is undergoing constant change.

Serenata CRM: Cooperation with Fastbooking (DE)

München, 10. April 2018 - Serenata CRM, der Spezialist für Customer Relationship Management (CRM) und E-Marketing, und der Anbieter von E-Commerce-Lösungen, Fastbooking, kooperieren. Ziel der Zusammenarbeit ist es, über nahtlose Lösungen das Direktbuchen von Hotels zu verbessern. Die Kooperation der Branchenexperten bietet der Hotellerie E-Commerce und CRM aus einer Hand, um den qualifizierten Traffic und damit die Direktbuchungen auf den Websiten der Hotels zu steigern.