360 Guest Profile View
Discover and Keep Your Best Customers
Efficient and effective marketing campaigns can only come from a holistic view of the landscape. Serenata CRM 360 Guest Profile View helps hoteliers thoroughly understand their guests, with profound implications for the entire organization. With industry-leading technologies—Oracle OPERA, Oracle Suite8, protel PMS, and SynXis CRS—Serenata uses customer segmentation to design the profile of “the perfect guest.” We then create specialized reservation recovery messaging and lookalike modeling for guest acquisition, all resulting in high quality personalized communications.