Serenata CRM Decision Maker is the industry’s first solution that combines business intelligence with campaign management. Decision Maker allows different users groups like owners, management, operations and marketing to view the same data but from different perspectives to get an optimal view of the hotel operation, identify potential problems and take corrective actions.
Relevant information for everyone
The Decision Maker KPI dashboard gives a high-level insight into revenue, OTA share, loyalty contribution and other key metrics and trends. Other dashboards give subject matter experts from operations and marketing the ability to drill-down and identify the root cause for a problem and based on this insight create marketing campaigns using micro-segmentation to mitigate the problem without changing tools or breaking the workflow.
Keep focusing on the guests
Thanks to Serenata CRM’s next generation solution, hoteliers can now focus on the guests and deliver them the best experience throughout the whole guest life cycle and to transform them into loyal returning guests and increasing the ADR.